Anyone have an opinion on this litter?

[Cleo]

It's actually brand new since last week so not sure if anyone else has come across it yet in their kitty litter shopping. If I try it, it'll be just in one box for now to see if any of the 10 even take to it and really how much it absorbs and controls odor, etc.

http://www.freshairelitter.com

Website doesn't say much as it's being updated, available exclusively to Petsmart. Jugs were light as a feather when I picked them up. Consistency reminded me of sawdust. No perfume smell.

Here's info from a press release:

FreshAire with Bio-Filters Offers the Benefits of a Scooping Litter and a Natural Renewable Resource Combined

Phoenix, AZ, March 05, 2009 --(PR.com)-- FreshAire With Bio-Filters cat litter, available in all U.S. PetSmart stores and online at www.petsmart.com starting March 3, 2009, naturally controls odor without chemicals or fragrances. It is the first litter to combine both clay and soft pine. The result is a 100% chemical free cat litter that clumps tight for easy cleanup.

This innovative new scooping litter is targeted towards cat owners who are interested in a natural litter that meets their needs, or have tried an alternative litter in the past with disappointing results. The hybrid technology used to create FreshAire With Bio-Filters was specifically developed with busy cat owners in mind. Today’s pet owners want to do the right thing for our environment and use an all-natural, safe product, but they need something that they can depend on. FreshAire With Bio-Filters delivers hard, fast clumping that makes clean-up fast and simple. Instead of masking odors with added chemicals and fragrances, this unscented litter uses Bio-filters to neutralize odors, leaving only the clean, natural scent of pine.

FreshAire With Bio-Filters works with your cat’s natural instincts. Many cat owners that try a new litter are disappointed when they bring it home and realize that their cat won’t use it. Research shows that felines prefer a natural, fragrance free, soft litter. FreshAire With Bio-Filters is soft on paws, but low on dust, keeping pets and pet owners happy.

FreshAire With BioFilters will be available online and in all U.S. PetSmart stores starting March 3, 2009. This litter is offered in convenient and easy to carry, weatherproof and resealable containers, including 10 and 14-pound jugs and an economical 20-pound pail. Due to the unique combination of soft pine and clay, the cat litter is also lightweight, making it easy to carry and easy to use at home too. FreshAire With Bio-Filters is ideal for the urban residents, senior cat owners and those who can’t handle heavy packaging.

FreshAire with Bio-Filters cat litter is made by MFM Industries, Inc., an American owned and operated company based in Ocala, Florida. This product uses patented American innovation and is produced right here in the U.S.A. More information about FreshAire With Bio-Filters can be found at www.freshairelitter.com

For more information contact April Jennings at 248.260.7242 or email FreshAirePress@gmail.com.

[Traci]

You had a period at the end of the site's url, sometimes this renders the url invalid (404 page)

Personally, I'd stay away from pine and pine-scented litters. You don't know if the pine has been treated, or if it contains natural oils after production.

[Cleo]

I didn't realize the period, thanks for fixing it.

The jug said kiln dried pine and I didn't smell or feel any purfumes, but hear what you're saying.

And as usual .. if it's too good to be true ........